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News Flash | Amazon Alexa Testing New Rules, New Test Program Goes Live
2023.12.07 17:31


Alexa, as a key component of Amazon's ecological service chain, is also the hub of the smart ecosystem. At the same time, Amazon, as the world's largest e-commerce platform, has been developing rapidly in recent years, with a wide range of audience groups, and has a number of policy support for the sellers stationed on the platform, encouraging outstanding sellers to station on the platform.


Benefits for enterprises to do Amazon Alexa: Amazon Alexa, as the voice assistant with the largest share of the foreign market, has a mature ecosystem and strong background, through the Alexa Built-in certification, it has a high status in the Amazon ecosystem, not only can it get higher exposure in the Amazon shopping site, but also high-quality products will get the official promotion of Amazon.


As of April 2023, BLE-RF will be a mandatory test item for Amazon Alexa certification for some types of products, according to Amazon's documentation requirements on Bluetooth performance.


Above is a search for Alexa Built-in search on Amazon.com


Alexa Built-in is a certification required for devices powered by Amazon Alexa, which includes design specifications for all aspects of functionality, user experience, music services, and other items to ensure that the experience is uniform across all products, rather than disparate.



BLE-RF test is to ensure the connection stability of the device in various environments and enhance the user experience. At present, Microtest, as the official authorized laboratory of Amazon, has built a laboratory dedicated to this test according to the requirements, and has already built an RF laboratory before, and has professional testers with rich experience.





At present, the need for the test is headphones, bracelets and other wearable products, the need for Bluetooth connectivity of the device, the test will be used as the main test of the above equipment, and may be expanded according to the needs of the stability of the Wi-Fi test.


The main test content of the project is the stability of the connection under each different power, from high to low attenuation, to confirm that the device will be disconnected when the signal power reaches a certain interval, according to the requirements of the RS1 low-risk 84-100, RS2 medium-risk 77-83, and less than 76 for the high-risk interval. The documentation requires that the device must pass the RS1 requirements to be certified. For devices that do not pass, Microtest will also provide you with some professional advice.





Wearable product manufacturers, for more information on this certification or other information, please feel free to contact us.


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